If you're not a die hard football fan, don't worry. Watching the Big Game is also about watching the commercials and halftime show!
We've seen how brands go all out for this and drop lots of money for a 30-second ad featuring alcohol, cute animals, and whatever else they know will grab our attention.
Previews of the commercials for this year have started to surface, but Skittles went ahead and showed everyone else how it's done. They announced a Broadway musical called "Skittles Commercial: The Broadway Musical."
The performance will be on the day of the Big Game at 1 p.m. at NYC's The Town Hall. Trust us, this isn't a joke! In fact, there's a 17-person cast that's led by a celeb guest who as of now is a secret.
The performance is one time only and will even feature a musical version of "Taste The Rainbow." Tickets are already sold out and the money is going towards a good cause. All of the proceeds will be matched and donated to the Broadway Cares/Equity Fights AIDS.